Comcasted: How Ralph and Brian Roberts Took Over America's TV, One Deal at a Time
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Comcasted: How Ralph and Brian Roberts Took Over America's TV, One Deal at a Time Overview
If you're wondering who or what is next on Comcast's "to-do" list--stay tuned. Be sure to take this eye-opening, rare look inside an American corporate dynasty that began as a small franchise in Tupelo, Mississippi, and grew to become the nation's biggest cable TV company and fastest-growing Internet provider.
With the tenacious investigative skills and gusto of the seasoned reporter, Joseph N. DiStefano has written a must-read history of this vital industry and its principal player, as well as the unauthorized biography of Comcast's founder, Ralph Roberts, and his son and successor, Brian.
Though rivals like Fox News owner and satellite TV baron Rupert Murdoch continue to nip at its heels, though consumer discontent simmers, Comcast, with allies in small-town city halls and Washington, D.C., as well as powerful companies like Microsoft, continues to exert influence over Hollywood, Madison Avenue, and every TV viewer. We are, indeed, all COMCASTed.
